Kindness in Action Challenge

Turn YourKindnessintoAction
1 December 2025

Take part in the Kindness in Action Challenge by World Kindness Trust x Do Good People. Every act of kindness moves us closer to a more compassionate world.

Kindness in Action

Designing Partnerships, Driving Impact

See how kindness becomes policy, practice, and proof.

Evidence-led transformation

Frameworks that embed compassion into policy, culture, and delivery.

Cross-sector alliances

We convene governments, businesses, and communities around shared impact.

Practical toolkits

Resources that help teams activate kindness in daily operations.

Global community

A network of kindness architects scaling what works across borders.

Pillars of the World Kindness Trust

Navigate kindness with clarity.

Every direction leads to a way of building systemic kindness. Explore the pillars to discover where you begin.

Who Are We

The World Kindness Trust is a global platform dedicated to embedding kindness into systems of education, business, and governance. We translate compassion into measurable outcomes that build resilience and equity. With evidence-based frameworks and collaborative tools, the World Kindness Trust ensures kindness is not symbolic, but systemic.

Your Stories, Our Proof

Kindness becomes visible when people share how it changes their lives, industries, and societies. At the World Kindness Trust, stories aren't pre-written; they are built by you. Every person or organisation can create a Kindness Card, defining what kindness means in practice.

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Event Gallery

Moments where kindness became visible

We document every activation, from policy labs to neighbourhood gatherings. Browse recent highlights and see how communities are bringing the World Kindness Trust pillars to life.

Kindness Innovation Lab, Singapore
April 2024

Kindness Innovation Lab, Singapore

Civic leaders prototyping micro-acts that improve urban wellbeing.

Asia Pacific
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Financial Inclusion Roundtable
March 2024

Financial Inclusion Roundtable

Investors, banks, and social enterprises co-designing ethical capital pathways.

Europe
View the event

Host with us

Ready to spotlight your next kindness activation?

Share your event concept and we will help you capture impact for the global community.

Plan an event

Stay Connected

Subscribe to the Kindness Dispatch

The World Kindness Trust newsletter curates insights, research, and stories that prove kindness is a strategic advantage. Join our community and be the first to hear about upcoming programmes and events.

  • Monthly evidence and case studies from our kindness pilots.
  • Invitations to salons, labs, and community showcases.
  • Toolkits to activate kindness across teams and regions.
Newsletter illustration showing community moments of kindness

We respect your inbox. Expect purposeful updates and invitations—never spam.

Ready to Act with Kindness?

Choose your path and connect with us because when you join, you don’t just sign up. You lead acts of kindness in your community, host conversations, create programs, and inspire others to do the same.

Start a Chapter

Ready to build a local kindness initiative?